This project focused on designing a cohesive set of branded merchandise for BMW, emphasizing consistency, premium aesthetics, and brand recognition across multiple products.
// Life Style
BMW’s iconic series' logos and stripe colors are integrated into this collection to create merchandise that is instantly recognizable and visually distinctive.
BMW’s iconic series' logos and stripe colors are integrated into this collection to create merchandise that is instantly recognizable and visually distinctive.
// products
The bottle labels draw directly from the visual language of BMW's advertising, using a layout that reflect the brand's clean and performance-driven aesthetic. Each label features imagery of the specific vehicle component or surface it is intended to clean, allowing the product's purpose immediately clear.
// apparel
The sweatshirt blends streetwear esthetics with automotive culture, drawing on vintage and grunge influences to create a bold, youthful edge. Centered around the iconic BMW M1, the design pairs brutalist visuals with concise informative detail
// 01
Life Style
trinkets to statements
BMW’s iconic series' logos and stripe colors are integrated into this collection to create merchandise that is instantly recognizable and visually distinctive.
BMW’s iconic series' logos and stripe colors are integrated into this collection to create merchandise that is instantly recognizable and visually distinctive.
// 02
products
this can be useful . . .
The bottle labels draw directly from the visual language of BMW's advertising, using a layout that reflect the brand's clean and performance-driven aesthetic. Each label features imagery of the specific vehicle component or surface it is intended to clean, allowing the product's purpose immediately clear.
BMW’s iconic series' logos and stripe colors are integrated into this collection to create merchandise that is instantly recognizable and visually distinctive.
// 03
APPAREL
fITS LIKE A GLOVE
The sweatshirt blends streetwear esthetics with automotive culture, drawing on vintage and grunge influences to create a bold, youthful edge. Centered around the iconic BMW M1, the design pairs brutalist visuals with concise informative detail